We study atom-photon bound states seeded by two-level emitters coupled to self-similar photonic lattices. By expressing the photonic Green’s function through the heat kernel, we show that the far-field localization length obeys ξ∼Δ−1/dw, with the detuning Δ from the lower spectral edge and the walk dimension dw of the underlying fractal. This scaling is controlled by anomalous diffusion and does not rely on translational invariance or a band-edge effective-mass approximation. Exact diagonalization on Sierpiński gaskets, pyramids, Vicsek graphs, and Sierpiński carpets confirms the far-field prediction once the bath Hamiltonian is rendered Laplacian-like by compensating the local inhomogeneity in the connectivities with on-site potentials. In the near field, the bound-state amplitude exhibits an additional algebraic variation. For nested finitely ramified fractals, the corresponding exponent agrees with the classical resistance/ first-passage scaling, whereas Sierpiński carpets display clear deviations from this simple law. Our results extend structured-bath waveguide QED to self-similar non-periodic geometries and connect bound-state profiles to transport exponents of the underlying fractal lattice.